--- title: Mashgin News: Atlantis Fresh Market Expands With Mashgin description: Atlantis Fresh Market expands use of Mashgin’s AI checkout technology, enhancing customer experience with faster transactions at new locations and remodels image: https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/Mashgin%20Blog%20Title%20-%20Atlantis%20PR.png --- [![68ba93408a431b3050ec1e87_Logo](https://21903704.fs1.hubspotusercontent-na1.net/hub/21903704/hubfs/68ba93408a431b3050ec1e87_Logo.png?width=200&height=41&name=68ba93408a431b3050ec1e87_Logo.png "68ba93408a431b3050ec1e87_Logo")](https://www.mashgin.com/) Open main menu Close main menu - Solution Open the submenu - [Platform Overview](https://www.mashgin.com/solution/overview) - [Integrations](https://www.mashgin.com/solution/integrations) - [Deployment](https://www.mashgin.com/solution/deployment) - [Photo Gallery](https://www.mashgin.com/solution/mashgin-photos) - [Video Gallery](https://www.mashgin.com/solution/video-gallery) - [Case Studies](https://www.mashgin.com/content/mashgin-case-studies) - Industries Open the submenu - [Convenience](https://www.mashgin.com/industry/convenience-stores) - [Stadiums](https://www.mashgin.com/industry/sports-entertainment-venues) - [Business Dining](https://www.mashgin.com/industry/cafes-business-dining) - [Higher Education](https://www.mashgin.com/industry/higher-education) - [Healthcare](https://www.mashgin.com/industry/healthcare) - [Ski Resorts](https://www.mashgin.com/industry/ski-resorts) - Support Open the submenu - [Knowledge Base](https://mashgin.service-now.com/kb) - [Mashgin University](https://www.mashgin.com/content/mashgin-university) - Resources Open the submenu - [Case Studies](https://www.mashgin.com/resources/mashgin-case-studies) - [Reports](https://www.mashgin.com/resources/mashgin-reports) - [Podcast](https://www.mashgin.com/skip-the-line-podcast) - [News](https://www.mashgin.com/resources/news) - [Blog](https://blog.mashgin.com/ai-retail) - [FAQ](https://www.mashgin.com/resources/faq) [Back](https://blog.mashgin.com/ai-retail) Select Topic AI in Retail AI Privacy Business Dining Convenience Stores Entertainment Venues Higher Education Hospital Dining Hospitality Mashgin News Product Updates Ski Resorts Sports Venues Theaters Theme Parks Year in Review [Mashgin News](https://blog.mashgin.com/ai-retail/tag/mashgin-news) # Mashgin News: Atlantis Fresh Market Expands With Mashgin ![Toby Awalt](https://21903704.fs1.hubspotusercontent-na1.net/hub/21903704/hubfs/Screenshot%202025-01-08%20at%209.11.12%20AM.png?width=45&name=Screenshot%202025-01-08%20at%209.11.12%20AM.png) [Toby Awalt](https://blog.mashgin.com/ai-retail/author/toby-awalt) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.mashgin.com/ai-retail/mashgin-news-atlantis-fresh-market-expands-with-mashgin) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.mashgin.com/ai-retail/mashgin-news-atlantis-fresh-market-expands-with-mashgin) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.mashgin.com/ai-retail/mashgin-news-atlantis-fresh-market-expands-with-mashgin) ![](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/Mashgin%20Blog%20Title%20-%20Atlantis%20PR.png) ## Atlantis Fresh Market Expands Sites Using Mashgin’s AI Checkout Technology *Following the successful launch across 5 stores, the 100+ store chain looks to include Mashgin in new site builds and remodels going forward.* PALO ALTO, CA - Oct 13th, 2025 – Mashgin, the leader in AI-powered checkout technology, today announced expansion plans with Atlantis Fresh Market. Utilizing Verifone’s Vista integration, Atlantis customers can purchase both fuel and retail items seamlessly through Mashgin’s innovative computer vision technology. The connection also makes it easy to use the retailer’s existing payment and loyalty solutions. Over 100 stores now use Mashgin through Verifone Vista. Mashgin’s AI-powered kiosks dramatically reduce checkout times by visually identifying items placed on the kiosk and ringing them up instantly, eliminating the need for scanning barcodes. This speed significantly reduces lines, allowing Atlantis Fresh Market customers to grab a snack or gas and get back on the road as quickly as possible. "We're focused on providing our customers with the best possible experience, and Mashgin's technology helps us do just that,” said Rick Rigby, CTO at Atlantis Fresh Market. “We also appreciate the seamless interaction between Mashgin and Verifone that enables a consistent payment and loyalty experience with each of our major oil brands.” “It’s been great working with the team at Atlantis and seeing them take full advantage of the suite of Mashgin options including connecting fuel, loyalty, and cash recyclers,” said Jack Hogan, SVP of Partnerships at Mashgin. “Atlantis has proven its ability to incorporate new technologies into their fantastic store experience and their customers are seeing the benefits with faster transactions and short lines.” Mashgin’s technology is enhancing the checkout experience at over 4,500 locations globally, including over 3,700 convenience stores, 170 professional stadiums and arenas, 100 hospitals, and 50 airports. **About Mashgin** Mashgin is the world's fastest checkout system, powered by AI and computer vision. By eliminating barcode scanning, Mashgin allows customers to simply place items on the tray, pay, and be on their way in under 10 seconds. With checkout speeds up to four times faster than traditional systems, Mashgin not only enhances customer satisfaction but also boosts revenue for retailers by reducing wait times and streamlining operations. Founded in 2014 and headquartered in Palo Alto, California, Mashgin is a privately held company backed by NEA, Matrix Partners, Susa Ventures, and Y Combinator. Follow Mashgin on LinkedIn or learn more about Mashgin at [www.mashgin.com](https://www.mashgin.com). ## Related Articles [![Mashgin arrives at Mallards Stadium](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/Madison-Mallards-Thumbnail.jpg)](https://blog.mashgin.com/ai-retail/mashgin-now-at-madison-mallards-duck-pond) [Sports Venues](https://blog.mashgin.com/ai-retail/tag/sports-venues) ### [Mashgin Now at Madison Mallards Duck Pond](https://blog.mashgin.com/ai-retail/mashgin-now-at-madison-mallards-duck-pond) We're excited to announce the debut of Mashgin kiosks at the Madison Mallards' stadium, bringing a new level of convenience and efficiency to fans. 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Now present in more than 110 major... ![Max Gibbons](https://21903704.fs1.hubspotusercontent-na1.net/hub/21903704/hubfs/57014294208__6C163B46-97CA-4175-A437-2B75DBB68A77.fullsizerender.jpeg?width=45&name=57014294208__6C163B46-97CA-4175-A437-2B75DBB68A77.fullsizerender.jpeg) [Max Gibbons](https://blog.mashgin.com/ai-retail/author/max-gibbons) [Read More](https://blog.mashgin.com/ai-retail/mashgin-expands-footprint-at-bmo-stadium) ![Mashgin-Logo-Smol](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/Mashgin-Logo-Smol.png "Mashgin-Logo-Smol") Mashgin is a registered trademark of Mashgin Inc. © 2024 Mashgin Inc. 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