In the heart of Cromwell, at TPC River Highlands, the 2021 Travelers Championship PGA TOUR event welcomes back 10,000 fans to experience the excitement of watching live Golf. Aramark, the leading food and beverage partner of the 2021 Travelers Championship, looks to provide the best fan experience by implementing Mashgin’s Touchless Self-Checkout system at their MKT concessions experience.

Mashgin setup at MKT concessions during the 2021 Travelers Championship

As the smell of the hot coffee fills the air, fans visit the new self-serve MKT directly between Hole 1 and Hole 18, powered by Mashgin.  Keeping lines and wait times low is essential to ensure the fans’ ability to have a great view of the fairway, or to watch their favorite golfer sink that 100-foot putt.  With Mashgin’s quick checkout times, fans don’t miss a beat.

Using Artificial Intelligence and Computer Vision, the Mashgin experience is like no other.  Fans can place all desired items on the base of the kiosk, and it will correctly identify their cart quicker than it takes their favorite golfer’s drive to hit the fairway.  “It can’t be this easy” one fan stated as they walked through the MKT to purchase a snack and a beer in less than 30 seconds.

Mashgin ringing up items at the 2021 Travelers Championship

More and more golf fans are taking notice. The number of people seeking the extra speedy experience of MKT more than tripled from Thursday to Sunday, and only continues to grow. Mashgin ran thousands of transactions with an average transaction time of under 28 seconds.  This allows fans to quickly make their way back to one of the most exciting holes in professional Golf, the 18th at TPC River Highlands.  

Mashgin Kiosks near the 18th hole of the 2021 Travelers Championship

We’re looking forward to seeing how fans continue to utilize Mashgin to enhance their experience at  the Travelers Championship.  The action will continue Saturday and Sunday to determine the final winner of the tournament.