Welcome to Mashgin Monthly - a quick summary of what's new at Mashgin:
Spot trends faster with improved graphs and tables, plus transfer table information without downloading a spreadsheet.
MLB Survey: 77% of Fans would spend more if lines were shorter. Getting ready for baseball season, we ran a survey of fans to see how their experiences have been with concessions over the last year. See the full report here or some highlights below.
Cloud got a visual upgrade to make it easier to see what matters.
Sales data is now a cumulative chart that includes a breakdown of subtotal, taxes, and discounts. This should make it easier to spot when discounts or taxes are having a disproportionate effect on total sales.
Transactions trends remain a separate line to help identify when sales increases are due to more volume or higher ticket purchases.
These new charts make it easy to look more closely at any of those factors, just hover over it to see it exclusively, or click it to remove it from the chart.
Daily and hourly sales can now also be viewed as a table.
Top items, labels, and tags now have graphs to make it easy to spot proportional differences in total sales. All table views in Mashgin Cloud now have the ability to copy to clipboard for easy transfer to other spreadsheets without needing to download a spreadsheet.
In preparation for the new baseball season, we ran a survey of fans to better understand how concession lines impact game-day experience. You can read the whole report here, but we’ve got a few highlights below:
We also learned that most fans take at least two trips to get concessions each game - that’s an entire inning in missed playtime.
Due to waiting in those 17 minute lines. That’s got to hurt when paying for a family’s worth of tickets to the game.
This one feels obvious after the last two. And it makes more sense for why 77% of fans report that they would spend more on concessions if lines were shorter - FOMO from their past experiences makes them extra avoidant of long lines.
Want more baseball factoids? Get the full report here.
That’s it for this month. Come back at the start of June for more Mashgin Updates. And if you can’t get enough Mashgin info, be sure to check out the rest of our blog.