--- title: Mashgin Launches Power Counter, Redefining C-Store Efficiency description: Mashgin's Power Counter revolutionizes convenience store checkouts, blending AI speed with human service to eliminate lines and boost efficiency. Discover how it transforms customer experiences and store profitability. image: https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/PC-Render-Hero-v2-1.jpg --- [![68ba93408a431b3050ec1e87_Logo](https://21903704.fs1.hubspotusercontent-na1.net/hub/21903704/hubfs/68ba93408a431b3050ec1e87_Logo.png?width=200&height=41&name=68ba93408a431b3050ec1e87_Logo.png "68ba93408a431b3050ec1e87_Logo")](https://www.mashgin.com/) Open main menu Close main menu - Solution Open the submenu - [Platform Overview](https://www.mashgin.com/solution/overview) - [Integrations](https://www.mashgin.com/solution/integrations) - [Deployment](https://www.mashgin.com/solution/deployment) - [Photo Gallery](https://www.mashgin.com/solution/mashgin-photos) - [Video Gallery](https://www.mashgin.com/solution/video-gallery) - [Case Studies](https://www.mashgin.com/content/mashgin-case-studies) - Industries Open the submenu - [Convenience](https://www.mashgin.com/industry/convenience-stores) - [Stadiums](https://www.mashgin.com/industry/sports-entertainment-venues) - [Business Dining](https://www.mashgin.com/industry/cafes-business-dining) - [Higher Education](https://www.mashgin.com/industry/higher-education) - [Healthcare](https://www.mashgin.com/industry/healthcare) - [Ski Resorts](https://www.mashgin.com/industry/ski-resorts) - Support Open the submenu - [Knowledge Base](https://mashgin.service-now.com/kb) - [Mashgin University](https://www.mashgin.com/content/mashgin-university) - Resources Open the submenu - [Case Studies](https://www.mashgin.com/resources/mashgin-case-studies) - [Reports](https://www.mashgin.com/resources/mashgin-reports) - [Podcast](https://www.mashgin.com/skip-the-line-podcast) - [News](https://www.mashgin.com/resources/news) - [Blog](https://blog.mashgin.com/ai-retail) - [FAQ](https://www.mashgin.com/resources/faq) [Back](https://blog.mashgin.com/ai-retail) Select Topic AI in Retail AI Privacy Business Dining Convenience Stores Entertainment Venues Higher Education Hospital Dining Hospitality Mashgin News Product Updates Ski Resorts Sports Venues Theaters Theme Parks Year in Review [Mashgin News](https://blog.mashgin.com/ai-retail/tag/mashgin-news) # Mashgin Launches Power Counter, Redefining C-Store Efficiency ![Toby Awalt](https://21903704.fs1.hubspotusercontent-na1.net/hub/21903704/hubfs/Screenshot%202025-01-08%20at%209.11.12%20AM.png?width=45&name=Screenshot%202025-01-08%20at%209.11.12%20AM.png) [Toby Awalt](https://blog.mashgin.com/ai-retail/author/toby-awalt) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.mashgin.com/ai-retail/mashgin-launches-power-counter-redefining-c-store-efficiency) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.mashgin.com/ai-retail/mashgin-launches-power-counter-redefining-c-store-efficiency) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.mashgin.com/ai-retail/mashgin-launches-power-counter-redefining-c-store-efficiency) ![](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/PC-Render-Hero-v2-1.jpg) The convenience store industry operates on a straightforward premise: **speed**. Yet, a long checkout line remains the Achilles' heel for many retailers. That brief queue can be the difference between a spontaneous buy and a frustrated customer walking out empty-handed. Friction at checkout can heavily reduce your store conversion rate, or the number of people who *stop* at your store versus those who actually *buy* something. A [study by Bluedot](https://bluedot.io/library/convenience-experience-report/) found that 54% of convenience store shoppers will leave your store if the line is 3 or more, dramatically reducing sales during critical rush periods. Mashgin was founded on the idea of getting rid of this friction, and our AI checkout system already does a great job of dramatically reducing ring up time and lines. However, as we worked with retailers we noticed that a significant number of transactions still need a human touch, and our original kiosk's form factor leaves limited space for that in retail environments where staff need to be on the opposite side of the counter.  To tackle this challenge we've built **Power Counter**. This isn't just an upgraded kiosk; it's a fundamental rethinking of the checkout experience designed to maximize both customer throughput and store efficiency. ## **The Metrics That Matter: Revenue and Labor** In the hyper-competitive world of convenience retail, efficiency is measured in seconds and dollars. The gold standard for operational health is **transactions per labor hour**. According to the NACS State of the Industry Report, the industry benchmark is around **16.1 transactions per labor hour** (based on 2024 data). Raising this number is key to profitability, as it means each employee is processing more purchases, increasing sales without ballooning staffing costs. The traditional cashier-to-customer model is inherently one-to-one, capping throughput. While the original Mashgin self-checkout kiosk sped up the *transaction* (ringing up items in under a second), it still often operated as a self-service island. ## **The Power Counter: Combining High-Speed AI with High-Touch Service** The new Power Counter form factor is the game-changer. It transforms the AI checkout system from a self-service kiosk into an integrated counter solution that enables a single employee to manage multiple customers simultaneously. Here’s how it works: - **Instant Ring-Up:** Customers place their items on the counter, and Mashgin's computer vision instantly identifies everything—no barcodes, no searching. - **Hybrid Service:** The cashier stands at the counter, overseeing the Mashgin devices. They can let multiple customers *instantly* ring themselves up and pay electronically. - **Targeted Intervention:** For high-touch situations like age-restricted items (tobacco or alcohol), the cashier is already present. They can instantly verify an ID for one customer while others pay for their coffee and snacks. This combined approach allows the employee to quickly switch between overseeing self-service and providing necessary assistance. The result? A single cashier can effectively serve four or more customers per minute during a rush, dramatically increasing your **transactions per labor hour** well beyond the NACS benchmark. ## **The Future is Fast and Fluid** The Power Counter dramatically improves store **conversion rate** by keeping checkout lines virtually nonexistent. More people who enter the store complete their purchase because the barrier (the line) is gone. Furthermore, by empowering staff to handle more throughput, the solution addresses the persistent labor challenge, shifting the cashier's role from manual item scanning to rapid customer flow management and compliance. The Power Counter proves that the future of convenience retail isn't just about speed; it's about seamlessly blending human expertise with AI efficiency to deliver a truly frictionless experience that benefits both the customer and the bottom line. It's time to stop thinking of the counter as a bottleneck and start seeing it as a power center. Power Counter is currently in Alpha testing with a variety of clients and will release fully in 2026. Reach out to our team if you'd like to be considered to launch a test location. ## Related Articles [![](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/PC-Render-v3.jpg)](https://blog.mashgin.com/ai-retail/mashgin-previews-new-power-counter-ai-checkout-at-nacs) [Mashgin News](https://blog.mashgin.com/ai-retail/tag/mashgin-news) ### [Mashgin Previews New Power Counter AI-Checkout at NACS](https://blog.mashgin.com/ai-retail/mashgin-previews-new-power-counter-ai-checkout-at-nacs) Mashgin, the world leader in AI-checkout, previewed its latest innovation, Power Counter, on Tuesday, October 15, at the NACS Show. ![Mario Paganini](https://app.hubspot.com/settings/avatar/d5c15d4ea404c427c5ea5f4409d98ed2) [Mario Paganini](https://blog.mashgin.com/ai-retail/author/mario-paganini) [Read More](https://blog.mashgin.com/ai-retail/mashgin-previews-new-power-counter-ai-checkout-at-nacs) [![](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/Mashgin%20Monthly%20July%202025%20Header%202x.png)](https://blog.mashgin.com/ai-retail/mashgin-monthly-july-2025) [Product Updates](https://blog.mashgin.com/ai-retail/tag/product-updates) ### [Mashgin Monthly July 2025](https://blog.mashgin.com/ai-retail/mashgin-monthly-july-2025) Mashgin Monthly - July 2025 ![Toby Awalt](https://21903704.fs1.hubspotusercontent-na1.net/hub/21903704/hubfs/Screenshot%202025-01-08%20at%209.11.12%20AM.png?width=45&name=Screenshot%202025-01-08%20at%209.11.12%20AM.png) [Toby Awalt](https://blog.mashgin.com/ai-retail/author/toby-awalt) [Read More](https://blog.mashgin.com/ai-retail/mashgin-monthly-july-2025) ![Mashgin-Logo-Smol](https://21903704.fs1.hubspotusercontent-na1.net/hubfs/21903704/Mashgin-Logo-Smol.png "Mashgin-Logo-Smol") Mashgin is a registered trademark of Mashgin Inc. © 2024 Mashgin Inc. 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