The Evolution of the Movie Theater: It's All About the Experience
Remember the good old days when a trip to the movies was a simple affair? You'd show up, maybe wait in line for a bit, grab some popcorn, and find a seat in a sea of identical chairs. Well, times have changed, and not just because we've all got a mini-cinema in our pockets. The movie theater industry, after taking a serious hit during the pandemic, is in the midst of a makeover, and it's not just about bigger screens or louder sound systems. It's about rethinking what going to the movies means in the first place.