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Sports Venues

Mashgin arrives at Mallards Stadium

Mashgin Now at Madison Mallards Duck Pond

We're excited to announce the debut of Mashgin kiosks at the Madison Mallards' stadium, bringing a new level of convenience and efficiency to fans. The deployment of Mashgin technology at stadiums has proven to significantly reduce lines and congestion, leading to an enhanced fan experience and increased revenue—by as much as 125% at Texas Memorial Stadium. Mashgin AI checkout is favored by 72% of fans over other self-checkout options, making it a popular choice for quick and easy transactions. The Madison Mallards are only the second minor league baseball team to implement Mashgin kiosks, marking a significant step forward in the minor league experience.

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Mashgin AI self-checkout at the Hollywood Bowl,

Mashgin's AI Kiosks Hit the Hollywood Bowl

Mashgin has debuted at the legendary Hollywood Bowl! Our AI self-checkout kiosks allow visitors to swiftly scan and pay for their items, minimizing queues and enhancing the event experience. This streamlined process not only delights customers who get back to their seats faster than ever, but also frees up venue staff to focus on providing superior service in other areas.

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Mashgin Debuts at Wells Fargo Championship

At this year's Wells Fargo Championship, a little over thirty Mashgin kiosks hummed away at stations across the prestigious Quail Hollow Club. These state-of-the-art kiosks are engineered to streamline checkout service, significantly reducing wait times for guests lining up for food and drink, and allowing them to quickly get back to enjoying the event. By handling large volumes of transactions swiftly, Mashgin enables event staff to focus on more critical tasks, enhancing the overall guest experience and maintaining the high standards expected at such a notable event.

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Mashgin at Marvel Stadium

Mashgin Lands at Marvel Stadium

Marvel Stadium in Melbourne has joined the ranks of over 110 major-league sports venues worldwide to install Mashgin's AI-powered self-checkout kiosks. As the sports industry continues to embrace technological advancements, Mashgin has proven to be a game-changer, dramatically reducing wait times at concession stands, thereby enhancing fan satisfaction and simultaneously boosting venue revenue. With 26 new kiosks strategically positioned around the stadium, Mashgin's second location in Australia, fans can now enjoy quicker service and spend more time enjoying the game.

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It's a hot dog, see?

An Ode to the Ballpark Hot Dog: More Than Just a Meal

In the world of sports stadiums and concert arenas, amidst the thunderous applause and the electrifying atmosphere, lies an unassuming hero that has stood the test of time: the ballpark hot dog. It's not just food; it's an integral part of the sporting experience, a rite of passage for fans around the globe. A staggering 78% of consumers who have graced the stands of a sport or concert stadium have ordered food during their visit, with handhelds like the venerable hot dog leading the charge at 49%, followed by appetizers/sides at 22%, and burgers also at 22%. This isn't just about hunger; it's about tradition.

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UT Austin's Darrell K Royal - Texas Memorial Stadium now has so many Mashgin units

Rethinking Concessions: A Look Inside Texas Memorial Stadium's Upgrade

It's a familiar scene for many of us who've been to a big game: standing in seemingly endless lines, missing out on the action just to grab a bite or a drink. Well, the folks over at Darrell K Royal Texas Memorial Stadium, the stomping ground of the Texas Longhorns, decided to tackle this head-on. And honestly, their approach might just be a game-changer for how stadiums everywhere think about feeding their fans.

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Honda Center, home of the Anaheim Ducks, in scenic Orange County, California.

Sports Stadium Checkout: The Honda Center Experience

In an era where convenience and speed are paramount, sports stadiums worldwide are constantly seeking innovative solutions to enhance the fan experience. The Honda Center, a premier sports and entertainment venue in the United States, home to the Anaheim Ducks of the National Hockey League, has set a new standard in this domain. Faced with the challenge of labor shortages, the Honda Center turned to technology for a solution, specifically to Mashgin's cutting-edge sports stadium checkout solutions. This decision not only transformed their concessions experience but also showcased the potential of technology to revolutionize service delivery in large venues.

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Mashgin at STL stadium

The Financial Impact of Self-Checkout on Stadium Revenue

In the world of professional sports, the fan experience is paramount, not just for the sake of entertainment but also as a significant revenue driver. Among the various elements that constitute this experience, concession stands play a crucial role. They not only offer fans refreshments and snacks during events but also represent a substantial income stream for stadiums. With the advent of self-checkout systems, the way fans interact with concession stands is being reimagined, leading to notable financial implications for stadium revenue.

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Mashgin AI self-checkout at Giants Stadium (Oracle Park)

How Self-Checkout Systems Boost Concessions and Fan Satisfaction in Sports Stadiums

At the heart of the sports industry lies not just the thrill of the game, but the holistic fan experience, encompassing everything from seating comfort to concession stand efficiency. A longstanding challenge within this realm has been the cumbersome wait times at concession stands, a significant deterrent that not only impacts immediate revenue but also affects overall fan satisfaction and loyalty. Notably, a study by innerspace highlighted a striking statistic: less than 20% of fans will make a second purchase during a game, underlining a vast area of untapped revenue potential largely stifled by the inconvenience of long lines.

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