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Sports Venues

It's a hot dog, see?

An Ode to the Ballpark Hot Dog: More Than Just a Meal

In the world of sports stadiums and concert arenas, amidst the thunderous applause and the electrifying atmosphere, lies an unassuming hero that has stood the test of time: the ballpark hot dog. It's not just food; it's an integral part of the sporting experience, a rite of passage for fans around the globe. A staggering 78% of consumers who have graced the stands of a sport or concert stadium have ordered food during their visit, with handhelds like the venerable hot dog leading the charge at 49%, followed by appetizers/sides at 22%, and burgers also at 22%. This isn't just about hunger; it's about tradition.

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UT Austin's Darrell K Royal - Texas Memorial Stadium now has so many Mashgin units

Rethinking Concessions: A Look Inside Texas Memorial Stadium's Upgrade

It's a familiar scene for many of us who've been to a big game: standing in seemingly endless lines, missing out on the action just to grab a bite or a drink. Well, the folks over at Darrell K Royal Texas Memorial Stadium, the stomping ground of the Texas Longhorns, decided to tackle this head-on. And honestly, their approach might just be a game-changer for how stadiums everywhere think about feeding their fans.

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Honda Center, home of the Anaheim Ducks, in scenic Orange County, California.

Sports Stadium Checkout: The Honda Center Experience

In an era where convenience and speed are paramount, sports stadiums worldwide are constantly seeking innovative solutions to enhance the fan experience. The Honda Center, a premier sports and entertainment venue in the United States, home to the Anaheim Ducks of the National Hockey League, has set a new standard in this domain. Faced with the challenge of labor shortages, the Honda Center turned to technology for a solution, specifically to Mashgin's cutting-edge sports stadium checkout solutions. This decision not only transformed their concessions experience but also showcased the potential of technology to revolutionize service delivery in large venues.

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Mashgin at STL stadium

The Financial Impact of Self-Checkout on Stadium Revenue

In the world of professional sports, the fan experience is paramount, not just for the sake of entertainment but also as a significant revenue driver. Among the various elements that constitute this experience, concession stands play a crucial role. They not only offer fans refreshments and snacks during events but also represent a substantial income stream for stadiums. With the advent of self-checkout systems, the way fans interact with concession stands is being reimagined, leading to notable financial implications for stadium revenue.

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Mashgin AI self-checkout at Giants Stadium (Oracle Park)

How Self-Checkout Systems Boost Concessions and Fan Satisfaction in Sports Stadiums

At the heart of the sports industry lies not just the thrill of the game, but the holistic fan experience, encompassing everything from seating comfort to concession stand efficiency. A longstanding challenge within this realm has been the cumbersome wait times at concession stands, a significant deterrent that not only impacts immediate revenue but also affects overall fan satisfaction and loyalty. Notably, a study by innerspace highlighted a striking statistic: less than 20% of fans will make a second purchase during a game, underlining a vast area of untapped revenue potential largely stifled by the inconvenience of long lines.

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