Mashgin Monthly - July 2025

When your peak is predictable and unavoidable, you don’t just solve for speed, you engineer it. Palisades Tahoe, a high-altitude resort with over 70% of its food and beverage (F&B) revenue earned within a three-hour lunch window, offers a compelling model for peak management through strategic capacity deployment.

Every dining operator faces the same fundamental problem: a high percentage of daily sales happen in a short window. That creates a daily race to serve as many people as possible before the peak ends and the window closes. The question isn’t whether the surge will happen—it’s how you plan for it.

Walk into any corporate cafeteria, hospital dining hall, or university food court between 11:30 and 1:00, and you’ll witness the same phenomenon: a massive surge. Hundreds (or even thousands) of people converging on limited service points, trying to grab a meal in the brief confines of a lunch window.

Welcome to Mashgin Monthly, a quick summary of what's new at Mashgin:

Welcome to Mashgin Monthly - a quick summary of what's new at Mashgin:

Welcome to Mashgin Monthly - a quick summary of what's new at Mashgin. Here’s what’s new in April:

Welcome to Mashgin Monthly - a quick summary of what's new at Mashgin.

Welcome to Mashgin Monthly - a quick summary of what's new at Mashgin.

It’s a wrap for 2024, and one heck of a year for us here at Mashgin! We grew our footprint, our team, and improved our product faster than ever. We are grateful to our amazing clients, partners, and the millions of people who use Mashgin every day.